As part of its mission to continue to push boundaries in product innovation and associated technology, Nitecrest have further enhanced production capabilities with the installation of two new plastic card production machines.
The Lancashire based card manufacturer, already recognised as the largest capacity card manufacturer in Europe, have increased capacity for speciality shaped cards; M6 and Key Tags. Nitecrest will now produce double the number of the bespoke shaped plastic cards on a daily basis, at the 120,000 sq. ft. UK manufacturing plant.
The M6 card integrates a standard plastic card with a hanging piece allowing for POS display commonly seen in supermarkets and shopping malls. Popular amongst retailers the extended print area allows for maximum brand exposure and conventional shop display options.
Key tags are a popular option for businesses to extend customer loyalty with many leading retailers opting for personalisation features like RFID. Manufactured to the same ISO standard as a credit card the key tags are produced using a sub-lamination process resulting in market leading durability.
Managing Director Ronnie Hart said ‘This is a really exciting time for Nitecrest, we are heading into 2018 with a huge increase in capacity for our speciality shaped cards, reacting to market trends and offering clients unrivalled lead times’
‘The increased capacity will also support our Simply Plastic Cards business which produces small and medium sized businesses with a range of card options and offers trade discount to printers and print management companies’ Ronnie added.
The increased capacity for card production follows paralleled growth in Nitecrest’s direct mailing and fulfilment services. The state-of-the-art facility handles a range of match and attach processes, including large volume, selective inserts and the unique capability to attach up to four plastic cards per sheet.
Ronnie ‘At Nitecrest we are happy to be able to offer full turnkey solutions. We are proud to be leading printer of plastic and board cards, manufacturing gift cards, loyalty and membership cards, ID and access cards and also offer fantastic fulfilment and direct mail services to support our clients’
"This is a really exciting time for Nitecrest, we are heading into 2018 with a huge increase in capacity for our speciality shaped cards and offering clients unrivalled lead times"
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