Entirely Tech


Wednesday November 21 2018

Growing groundscare businesses expand online with eBusiness UK

Growing groundscare businesses expand online with eBusiness UK

Blackburn-based eBusiness UK has won a significant tender to work with a retailer of tractors and landscaping machinery as it expands its online presence as part of major growth plans.

The web development specialist will be assisting GGM Groundscare, which retails new and used equipment, and PSD Groundscare, which supplies dealerships, to raise their profile and improve the frequency and value of their sales.

The investment in an upgraded online presence follows the company’s purchase of an additional location in Haydock, which adds to its successful Colne operation.

The company’s two depots supply north west companies with a range of groundscare machinery and more than one million parts, sourced from global brands such as Hayter, Kawasaki and Kubota.

eBusiness UK will now build two new websites using bespoke ecommerce technology which will help promote the company’s brand online as well as harnessing powerful ecommerce software to automate much of the sales process.

The sites have also been designed to help maximise revenues through upselling and cross-selling, and eBusiness UK will also support the newly developed websites with an online marketing campaign to raise awareness of the company.

The sites will also work harder for the user. In addition to improved usability and navigation, a thorough archive of useful technical resources has been added which allows dealers as well as prospective and existing customers to learn more about he machinery through product videos, brochures, operator manuals and other useful information.

Creating a secure account through the site also gives access to customer-specific pricing and promotions.

The new sites have also been developed to be mobile-friendly, which makes them easier for all users to browse, and improves their visibility on the major search engines.

Chris Gibson, managing director of GGM and PSD, said: “We are looking to expand our business and connect with more potential customers across the north west.

“This new website will help us improve traffic volume and will improve our conversion rates, which are two vital elements of our growth strategy.”

Chris added: “The nature of our business and the high value products we sell means that we must establish a solid, trustworthy first impression for customers to consider buying from us. Our websites may be the first time an individual sees us, so it’s imperative that they represent us well.”

eBusiness UK was chosen to develop the websites after winning a tender for the contract.

Nasir Kothia, director of eBusiness UK, said: “GGM and PSD are two companies which are on the up and we’re delighted that they turned to us for help on their journey.

“We will use our decades of experience in the ecommerce sector - and our own experiences building Time2 into a multi-million-pound success - to help GGM and PSD not only grow their sales volume, but also make handling the orders much easier.

“This solution will raise awareness of the business, improve customer experience and help the owners meet their ambitious growth targets.”

Chris added: “Although, we have worked with the eBusiness UK team before and know that they are great guys to work with, it is our policy to put all new work out to tender.

“However, eBusiness UK proved once more that they are thorough in what they do and they brought many innovative ideas to the table. They were the clear first choice for us for this project.”

Work has already begun mapping out the next phase of the project, which will see GGM and PSD’s order books, in-house accounting and stock management seamlessly integrated to speed up much of the complex and time-intensive sales process.

Automating many manual tasks will allow the team to save valuable time and resources which can be used to support the organisation’s growth plans.

"GGM and PSD are two companies which are on the up and were delighted that they turned to us for help on their journey."
Nasir Kothia

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Discover the best Industry News & Opinion on Entirely

The Config Team

The Config Team -SAP Logistics and Warehouse Management Specialists - was founded in 1994. With its head consultant office based in Skelmersdale, the successful solutions it has delivered to globally respected names give it a reputation as a leading authority in SAP Logistics implementation.

TNP (The Networking People) Ltd

The Networking People (TNP) Ltd is an ISP (internet service provider) based in Lancaster, Lancashire. Established in 2012, TNP supplies high-capacity broadband connections and consultancy services that allow large organisations to design, build and operate their own networks independently of the established telecoms companies.

Datamere Software Solutions

Datamere Software Solutions is an award-winning development company that offers a complete downstream package for gas suppliers. Established in 1998, Datamere created its market leading Gas Management System which offers a modular approach for portfolios of varying sizes.The company has also created bespoke software solutions for hospitality, healthcare and HR industries and is currently working on the development of GMS V4 and GENUS.


Founded in 1981, JMC IT is an award-winning IT support partner based in Agecroft, Salford.

Kieron James


Kieron started his career as a Teacher before moving into the emerging market of web domain names sales in 1999. In 2005, he branched out into telecoms, founding Zimo,which won the industry's Service Provider of the Year Award in 2008. He went on to cofound Nexbridge, wich provides industry-leading telecoms services to communications providers and recently branched out into IP telephony services with the popular WHYPAY conferencing service which offers free conference calls to UK businesses.


Heated Tobacco Launches In Manchester

Manchester has become the first city outside London to see the launch of IQOS Heated Tobacco technology. Two new IQOS stores have opened in St Anns Square and Princess Street, with heated tobacco sticks called HEETS now available in 50 retailers across the city