Loyalty Pro, providers of the UK’s most advanced loyalty scheme for independent retailers and hoteliers, has launched a new picture-based loyalty technology feature, named ‘Snapshot’. This innovative new feature enables companies to reward their customers for leaving ratings, reviews and photographs.
Snapshot is a loyalty facility for businesses to offer and set rewards to their customers for submitting photographs, reviews and ratings for the products they have purchased or services they have received. The feature benefits businesses by allowing them to effectively use customer reviews for digital marketing purposes as well as for customer analysis and feedback. To ensure no inappropriate or unsuitable reviews are submitted, businesses are required to review and approve the submissions before they are posted within the portal.
The system works by which a loyalty customer makes a purchase of a product or service, takes a snapshot of said purchase and uploads it with a rating and review against their transaction. Once the review has been submitted, the system is configured to automatically reward the loyalty card holder with additional loyalty points – for example doubling the points on the reviewed purchase. If a customer is using the smartphone loyalty app, they are able to submit their review whilst on the premises immediately after they have made their purchase.
Rob Meakin, Founder and Technical Director of Loyalty Pro, comments: “In a world saturated with image-based content, visuals have become an integral part of the customer experience and our Snapshot feature delivers on just that. Encouraging loyalty customers to ‘Snapshot’ their hotel experience, purchased food and drinks or how they’ve used their household goods, is a very effective way of communicating positive customer journeys - therefore generating powerful marketing material.
Snapshot enables businesses to showcase how their services are benefitting their current customers and this messaging can be used to help acquire a wave of new customers. Positive customer reviews can be used to encourage sales and drive footfall. These customer ratings and reviews can also be used to help businesses improve by understanding their customers. We look forward to introducing our new and innovative Snapshot technology to our expanding customer base.”
Further information on the Snapshot feature can be found over on Loyalty Pro’s website: http://www.loyaltypro.co.uk/snapshot/
Loyalty Pro provides tailored loyalty systems that engage with customers and support independent businesses. Their systems have been specially optimised for the hospitality, retail and B2B sectors. The company has helped generate more than £100m in revenue for participating organisations operating across the UK. Headquartered in Chester, more than 275,000 customers use Loyalty Pro cards and clients range from across 15 industry sectors. www.loyaltypro.co.uk
"In a world saturated with image-based content, visuals have become an integral part of the customer experience and our Snapshot feature delivers on just that."
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